Startups are making their first trip through the Lifecycle. They are inventing, managing, and formalizing most of their structures and processes from scratch. Their people may have operated inside more-mature organizations but have likely never built one. Startups tend to take on the personality traits of their founders. They are often characterized by optimism that verges on delusion. Their penchant for grandiosity means they often lack of awareness of their own incompetence. They imagine that enough funding will solve all their problems if only they can find the right investors.