A select few strategic decisions have an overwhelming impact on the success of any product or service:
- Who are our customers, and what jobs will our offering do to create value for them?
- Which parts of our offering are so uniquely valuable that we should own them, and which parts should we source from partners?
- What does our Minimum Viable Product (MVP) look like, and what is the roadmap for making our offering better and more valuable?
- How will we bring our offering to market to the right buyer, through the right channel, at the right price?
Getting these decisions right isn’t easy. Markets are dynamic, customers and competitors are constantly evolving. Easy, obvious answers to fundamental strategic questions rarely create much value.
The quality of strategic decisions is a function of the organization making them. All organizations are constrained by time, capital, and their own maturity. Given more time, more capital, and more maturity, any organization can make better decisions.
Our firm team can’t relax the time or capital constraints on our clients; but we can help organizations elevate their maturity so they can make better strategic decisions.
What do we do?
We help organizations Go Faster by bringing higher-quality market data and models to inform strategic decisions. Data on emerging markets and categories is rarely available from vendors, so organizations often must do their own primary research, but most lack the scale and experience to do this in-house.
We help organizations Go Farther by elevating the maturity of their people and processes so that they can make better strategic decisions systematically in the long run.
How do we provide our services?
Organizations are fundamentally composed of human bodies and human minds. So we follow an evidence-based approach to change management borrowed from the human physiology domain and periodize our interventions the same way coaches do for elite athletes, alternating intervals of intense work and recovery to maximize training effectiveness.
In practice, our periodized interventions include:
- Assessments of organizational maturity and strategic governance for investors, boards, and executive leaders.
- Coaching for leaders and high-potential individual contributors who are the internal change-agents elevating organizational maturity.
- Workshops to lead and support organizations as they implement mature and systematic strategic governance.
Focusing on these particular services allows us to maximize the value we create for the largest number of organizations.