Getting a new offering to market can make or break a business. Maybe you’re launching your company’s first product. Or relaunching after a failed attempt.
Perhaps you have successful offerings but need to do things differently when launching a new one.
A checklist is not enough
While a launch checklist is necessary, alone it is insufficient for companies to launch products successfully. What makes product launches so hard?
The problem is that most functional leaders don’t know what they need from each other to launch and scale successfully. Because they just haven’t done it very often. And maybe not at all.
Trying to figure out what a good product launch looks like while doing one is slow, expensive, and risky. You can’t afford to bet your business on that.
We’ve led mature, high-quality launches for dozens of companies. Now we teach our clients how to do them.